Questions, answered.

A verified review is a review tied to a confirmed relationship between a person and a wellness business. There are two kinds: a Verified Graduate review, which comes from someone whose completion of a certification program the school has confirmed, and a Verified studio client review, which comes from someone whose class attendance the school has confirmed. There are no anonymous reviews on Santua.

Only a person with a confirmed relationship to the wellness business can leave a review. That means a graduate whose program completion the school confirmed, or a studio client whose class attendance the school confirmed. A reviewer cannot walk in off the street; the relationship has to exist and be confirmed first.

The school confirms the underlying relationship, either program completion for a Graduate review or class attendance for a studio client review. The confirmed person then fills out the review form, and the school approves the review before it is published. The school can request changes or reject a submission with a reason before publish, but it cannot edit a published review.

No. Honest critique is mandatory, so a school cannot delete an unflattering review simply for being unflattering, and it cannot hide the 'what could be better' field that every review carries. A school can flag a review for removal only if it contains personal attacks, doxxing, defamation, or unrelated content. Manufacturing reviews or refusing to invite a real graduate voids the school's verified status.

Yes. A teacher's public profile on Santua is free, forever. It aggregates every verified review tagged to their teaching across every school they have taught at, and it travels with the teacher when they move between schools. The reputation belongs to the teacher, not to any one school's domain.

Every review on Santua, in both tiers, includes a mandatory 'what could be better' field. Praise and honest critique always travel together, so a reader sees a balanced picture rather than a wall of five-star marketing. This is a core rule of the methodology and cannot be switched off by a school.

GEO stands for generative engine optimization: making content that AI engines like ChatGPT, Claude, and Perplexity can read, trust, and cite. When a prospective student asks one of these engines which teacher training to choose, the engine answers from sources it can verify. Because Santua publishes a verified review corpus with structured data on every page, schools and teachers on Santua are citable by those engines.

Maria is Santua's enrollment coordinator for certification schools. She answers inquiries on WhatsApp and Instagram in the school's own voice, nurtures leads across the multi-week enrollment funnel, and handles payment-plan and schedule questions. She introduces herself by name, never pretends to be the owner, and hands off to the school for the moments that need a human.

An approved review appears on a public page that Google indexes, with a permanent permalink. The same review also feeds the public profile of the specific teacher who was tagged in it, so it builds the school's reputation and the teacher's reputation at the same time.

You can reach the Santua team at hello@santua.ai. Schools can request a demo, teachers can ask about claiming their profile, and graduates or clients can request changes to a review they left.