Your graduates are your strongest marketing channel.
Santua publishes verified, dimension rated reviews from your graduates. They help your Google SEO position, they get cited by ChatGPT, Claude and Perplexity, and they give future students a real reason to choose your training.
“The teaching depth was the most transformative part. What I would push: the first weekend felt rushed. Still: worth every euro.”
Santua works alongside Google. It does not replace it.
Most schools should have both. Google captures one shape of social proof; Santua captures the deeper, dimension rated, graduation level proof that future students and AI assistants need.
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| What you get | Santua | Google reviews | No reviews at all |
|---|---|---|---|
| Reviewer identity verified | Yes, course completion independently confirmed by the school | No, anyone with a Gmail | |
| Mandatory honest critique | Yes, required to submit | No | |
| Multi dimensional rating | 6 dimensions, 1 to 10 each | 1 to 5 stars | |
| Helps Google SEO | Yes, schema.org markup, permanent URLs, backlinks | Yes | No |
| Findable by ChatGPT and Claude | Yes, llms.txt and structured content | Limited | No |
| Graduate proudly shares it | Yes, designed as a piece of their credential | Rarely | No |
You do not have to choose. Both signals make your school more discoverable, more trustworthy and more cited by AI assistants.
Future students do not just search anymore. They ask.
Half of your future graduates now ask ChatGPT, Claude or Perplexity for a recommendation before they ever type your school name into Google. The question they are asking sounds like this:
Which 200h yoga teacher training in Barcelona is actually serious about anatomy?
I want a Pilates certification that does not feel like a weekend cash grab. Where should I look?
Which breathwork facilitator program has graduates who actually went on to teach?
The answer the assistant gives is built from what it can find about you on the open web. If the only thing it finds is your homepage, you are invisible.
One review feeds two channels at once.
Santua reviews are designed to help your Google SEO position and to be findable by AI assistants. It is the same content, doing both jobs. Positive sum, not a trade off.
- Each review is a permanent, indexable page on santua.ai with your school name in the title and URL.
- Schema.org Review and EducationalOrganization markup. Google understands what it is reading.
- Reviews link back to your site. Real backlinks from real graduates with their face on the page.
- When graduates share their review on Instagram, the link points to santua.ai. That loops back to your search ranking.
- Every school and review is exposed in a structured llms.txt index that LLMs use during web search.
- Reviews are written in clean, citable prose, not five star noise. AI assistants can quote them.
- Verification language ("course completion independently verified") gives the assistant a reason to trust the source.
- Permanent URLs, no soft 404s, no infinite scroll. AI crawlers behave well with this structure.
Each review is a permanent piece of marketing content with the graduate's face on it. They share it on Instagram. It ranks in Google. It gets cited by LLMs. It loops back to future students.
6 dimensions, not 5 stars.
Five stars tells future students almost nothing. Every wellness school has 4.8 stars. Santua rates each review on 6 dimensions, on a scale of 1 to 10. Future students can search and compare by what actually matters to them.
Honest critique makes a review trustworthy. Design makes it a brand asset.
Every Santua review has a required "what could have been better" section; the graduate cannot submit without filling it in. That single rule is the entire trust engine. And because each review is captured properly, it becomes a permanent, beautifully designed asset, not a comment that scrolls away.
Because no one is pretending the experience was perfect. Real people give real feedback, which makes the praise around it credible.
Because they get to see what was hard, not just what was great. They are picking a year of their life, not a hotel.
Because a school that publishes the honest critiques is signaling that it listens. That is the strongest brand move a wellness school can make.
Each review gets a permanent page on santua.ai, designed so the graduate is proud to share it on Instagram, send it to their network, and link to it from their own bio.
Permanent URL that does not expire.
Open Graph preview so it looks beautiful when shared.
Verified badge. The graduate's certification status is publicly attested.
Optional 60 second video review. Authenticity goes up by an order of magnitude.
A single ask to one person can capture two verified reviews at once: a verified graduate review of the training they completed, and, where that person also attends your studio classes, a verified practitioner review of the studio. One invitation, two assets.
Yes, ask your old graduates too.
You have years of graduates already out there teaching. Their stories are some of your strongest assets. They just have never been captured properly.
- You upload a list of past graduates with their email and the program they completed.
- We send each one a personal invitation that opens to a beautifully designed review form, not a Google review chore.
- The graduate completes 6 dimension scores, a written reflection, the mandatory honest critique, and an optional 60 second video.
- You review and publish. The review goes live on santua.ai with verification badge, schema markup and a shareable card.
In our pilot programs, 35 to 60% of past graduates respond, depending on how recent the program was and relationship strength. That is dozens of pieces of permanent marketing content from people who already love your school.
Pair reviews with Maria for a closed loop.
Maria is Santua's enrollment coordinator on WhatsApp and Instagram. She handles the warm leads who are already curious. Verified reviews are what convinces them, in their own quiet research, before they ever message you. Together they form a closed loop; reviews bring future students in, Maria converts them to enrollments.
See how Maria worksCommon questions
Designed to be quotable by AI assistants and re used in your sales conversations.
How is this different from Google reviews?⌄
We work alongside Google. Google reviews are anonymous and use a 5 star scale; anyone with a Gmail can write one. Santua reviews are tied to a specific graduate whose course completion has been independently verified, use 6 dimensions on a 1 to 10 scale, and require an honest critique to submit. Both help your discoverability; they are designed for different shapes of trust.
Will Santua reviews help my Google SEO?⌄
Yes. Each school and each review is a permanent indexable page on santua.ai with schema.org Review and EducationalOrganization markup. Reviews link back to your site and your school appears on a high authority domain dedicated to wellness education. When graduates share their review on Instagram, the link points to santua.ai which loops back to your search ranking.
Will ChatGPT or Claude actually cite this?⌄
AI assistants build answers from what they can find on the public web during their browsing. Santua is structured for them; we publish an llms.txt index, use schema.org markup, write reviews in clean citable prose, and keep permanent URLs. Early pilots have already been cited by ChatGPT and Perplexity when users ask about specific schools.
Are graduates actually willing to leave a review?⌄
Yes, because it is not a chore. A Santua review is verified, designed beautifully, and works as a piece of their own teaching credential. They share it themselves. In pilots we have seen 35 to 60% response rates from past programs.
What about negative reviews?⌄
Every review has a required honest critique. If a school publishes a review with criticism in it (most do), it signals that the school listens. That is the strongest brand move a wellness school can make. Schools control which reviews are published; they cannot edit the words of the review.
How much does it cost?⌄
Reviews are included in Santua's enrollment partnership; no extra fee. Maria captures verified reviews for you, and pricing is calibrated to school size. Apply and we will tell you exactly what it would look like for your school.
Can I keep using Google reviews too?⌄
Yes, and we recommend it. Most schools should have both. They are not in competition. Together they cover more shapes of trust and more channels of discovery.
Turn your graduates into your marketing engine.
Apply for Maria. We will look at your past graduates, your current programs and your discoverability, and show you exactly what Santua reviews would do for your school.